Leadership in Action: Entrepreneur Saba Syed of Moroccan Bath Determined to Build ‘Lasting Legacy’
Oct. 8, 2024
Saba Syed, Founder of Oasis Moroccan Bath
How did you get to where you are today? My journey began with a need to be financially independent and an even a deeper drive to create a lasting legacy. The centuries-old Hammam tradition has always fascinated me—not just for its relaxation benefits, but for its holistic approach to cleansing the body, mind, and soul. So, combining my passion with a vision to bring an authentic yet luxurious Hammam spa experience to Houston, I took the leap less than two years ago to open my own spa.
The road has been challenging but incredibly rewarding. I’ve always believed that success comes from dedication and staying true to your values, and that has been my guiding principle. I focused on creating a serene, authentic atmosphere where every guest feels truly cared for. From hand-picking the best products to carefully curating our services, I wanted every detail to reflect the quality and soul of the OMB Hammam rituals.
I also knew that building relationships would be key. Word-of-mouth, strong community connections, and media support have been instrumental in my growth. I was fortunate to be featured on TV and in several magazines, which brought more visibility to the spa. But at the heart of it, the success comes firstly from God, and then from the positive feedback and loyalty of our clients, who have embraced this experience and helped spread the word.
Today, I’m proud to see how far we’ve come, but I know this is just the beginning.
Who do you credit? First and foremost, I credit God for my success and for giving me the strength and ability to start this business. Without His constant help and mercy, none of this would have been possible.
Next, I credit myself for the determination and perseverance it took to bring this vision to life. I’ve always been someone who, once committed to a goal, pursues every possible avenue to achieve it. Building this business required dedication, resilience, and an unwavering belief in myself.
What lessons have you learned that might enlighten and inspire others? Trust your instincts, stay focused, and remain positive. Positive energy is magnetic—you’ll attract people with the same outlook. Don’t let difficulties or obstacles slow you down; they are a part of the journey. And no matter how busy or demanding life gets, always make time for yourself and your family. Balance is essential for both personal well-being and long-term success.
What’s new in your life or work that you’re excited about? I had initially planned for this to be a surprise, but I think now is the perfect time to share some exciting news: God-willing, we’re expanding! It’s something I had envisioned, but I honestly didn’t expect it to happen so soon. Thank God, we’ve had investors reaching out from many different areas, and I’m grateful for the opportunity to grow the business and bring the Hammam experience to more people. This new venture is a thrilling next step, and I’m eager to see where it takes us.
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ON JAN. 3, 2025, I observed a big personal anniversary. As of that day, it’d been 20 years since I first moved to Houston — from the Big Apple media circus, by way of my home state of Louisiana — and began working as an editor in the lifestyle-magazine biz here. It’s been two full decades, which is hard to believe! I like to joke that I’m far too young and good-looking to have done anything for two decades. But here we are.
The Houston area, increasingly diverse and cosmopolitan, has changed so much in that time. For starters, its population has grown from 5.2 million to nearly 6.9 million. It blows my mind that I landed smack in the middle of what I’ve long called “the most fascinating city in America,” just as it evolved from a sprawling, un-zoned and largely misunderstood hodgepodge of urban and suburban influences into a widely revered cultural and commercial mecca, soon to overtake Chicago as America’s third largest city.
Space City, with its renowned arts and culinary and pro-sports scenes, has become a world city, finally fully reflecting its long-held status as the capital of the global energy business, and home of the world’s biggest and finest medical center. I’ve had a front-row seat to all of it.
Now, reflecting on all those great years, it’s time to flip the script a bit. My business partners and I have decided to suspend the publication of Houston CityBook magazine after nearly nine wonderful years in print. As we assess what’s next for the CityBook brand, our digital platforms continue to operate.
I couldn’t be prouder of what we’ve built. For so long, many magazines came and went in Houston. Most of them operated for a year or so and faded away. CityBook, on the other hand, survived in print for the better part of a decade. To my knowledge, we’re the only independently published, large-circulation title to have accomplished anything like that since the 1980s or ’90s.
We’ve been a must-read in many quarters, with engaging, beautiful content — including the only full-on fashion spreads regularly produced in Houston with top-notch photographers and Houston-based models, many of whom have gone on to big careers in New York and beyond after gracing our pages. And we’ve presented unique long-form content, such as our “Day in the Life of the Arts” photo-documentary projects, exhaustively reported annual best-restaurants features, the reliably racy and instantly infamous annual “Sexy Issue,” the prestigious “Leaders & Legends” portrait collections, and, more recently, the “Cool 100” features counting down the hippest Houstonians with vivid portraits and surprising characters.
They were labors of love, loved reciprocally by 120,000 readers, and celebrated with bring-the-content-to-life parties and smart marketing events that became some of the hottest tickets going.
It hasn’t always been easy. As a startup, we had to overcome an energy-biz downturn and then Hurricane Harvey. Just about the time we found our feet, Covid hit. And all along, we’ve faced valiant competition from other fine magazines, including one I happened to have helped launch years ago.
No whining though! It’s all been a thrill. And an honor. And I’ll forever be grateful that, of all places, this amazing city is where my childhood dream to launch my own magazine one day — yeah, I know it’s weird — came true. Bigger and better than ever, Houston still holds that same kind of promise for all of us who call it home.
To what shall we aspire next? I can’t wait to see.
Jeff Gremillion is the editor-in-chief of Houston CityBook magazine and HoustonCityBook.com, and the CEO of CityBook Media, LLC. He can be reached at jeff@houstoncitybook.com.
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Christopher Salazar stars as troubled-genius chef in the Alley's 'Seared'.
ONE OF HOUSTON'S favorite theater makers — Alley Associate Artistic Director Brandon Weinbrenner — has gotten some delicious news about his latest show. The run of his Seared, a sometimes-funny and sometimes-intense tale of life in the kitchen at a suddenly hot New York restaurant by playright Theresa Rebeck, has been extended beyond its original schedule and will now be up through March 9.
“Seared serves up a high-stakes battle of art versus commerce in the pressure-cooker world of an up-and-coming restaurant,” per the Alley Theatre. “When a hotshot chef’s genius meets the hard-nosed reality of the business, tempers flare, egos clash, and the flames of ambition burn high. The arrival of a seasoned restaurant consultant only turns up the heat, igniting a battle for creative control that’s as hilarious as it is mouthwatering.”
The show, up and running now, garnered considerable pre-opening buzz when it was learned that noted Houston chef Justin Yu of Theodore Rex had signed on as a chef consultant for the play. His guidance was needed since, during the performance, actors make real restaurant-quality food in a working kitchen! Indeed, audiences are leaving the at the end of the show hungry for salmon, gnocchi and, per an inside joke in the story, scallops.
“I couldn’t be more thrilled to direct Seared in a city like Houston,” Weinbrenner noted. “Like any other sensible Houstonian, I love dining out. And not just for the delicious food but also for the drama! There are high stakes, urgent timing, opinions galore, relationships in the kitchen and on the floor, and all of that in Theresa Rebeck’s Seared.
“And I get to collaborate with friends! Theresa and I have been friends for a decade,” the director added. “The cast is made up of our beloved resident acting company members and a big local talent.”
The cast includes Elizabeth Bunch, Chris Hutchison, Christopher Salazar and Kory LaQuess Pullam.
'Seared' director Weinbrenner is known for his fast-paced style.
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