Fit For Fashion

It’s been two years since social media darling Eric Turner, now 37, turned his day job as an underwear model, with countless magazine covers and ad campaigns to his name, into a career in fashion. His Oryx men’s clothing line (oryxwear.com) touts extra-comfy undies, natch, and, more recently, athletic wear, a nod to Turner’s related passion for fitness training. Though he and his husband, fellow model Morné Coetzer, have been busy gathering pet supplies for Harvey-displaced animals, Turner is moving ahead with plans to extend his ath wear this month; new items include fashionably short rugby shorts in wow colors like cherry red. Can you spot the fake fact about this muscled mogul-in-the-making?  By Jeff Gremillion, Photos by Juan Gonzalez

1. He’s big in Brazil. The South American country accounts for 220,000 of his nearly 2 million Facebook followers. “And only 215,000 of them are from America.”

2. Perhaps ironically, he’s quite reserved in discussing his personal beliefs. He’ll bare all for photo shoots, but not when it come to politics. “A guy has to maintain a little bit of mystery.”

3. A native of Utah, he’s a retired Mormon missionary. He came out as gay after he served his two-year door-to-door stint, and the church, displeased, excommunicated him. “Boo-hoo,” he says.

Answer: 2. He’s very open about his politics, and criticizes the president often.