THE SWANKIEST SETUP at the Rodeo Houston “Cookoff” didn’t disappoint, for the fourth year in a row!

Adorned with some 20,000 red roses — it’s always over the top in there — Cotton Holdings’ Cotton ‘Q Club opened its doors to a hand-selected guest list of VIPs over the course of four nights of the 51st Annual World’s Championship Bar-B- Que Contest. As the title sponsor of the whole event, better known as Cookoff, Cotton scored a premium 10,000-square-off cedar-framed tent — and hosted what was widely known as the most exclusive setup at the Rodeo.

Big-deal country musicians took the stage each night, including the likes of Tucker Wetmore, Midland and MacKenzie Porter. Some of the guests in attendance were also big music stars — think Bun B and Curtis “50 Cent” Jackson. Cotton brass were also on hand, including Co-CEO Pete Bell, Exec VP Zinat Ahmed and Quanta Services CEO Duke Austin.

Food and bev was killer, as always. “The Cotton Culinary team, who won First Place People’s Choice … at this year’s Rodeo Uncorked! Roundup & Best Bites Competition, along with Executive Chef Wade Schindler, prepared outstanding menus with different themes for each night,” said a Cotton rep, “including Angus Ribeye with Chimichurri and Bacon Bearnaise Sauce, Cotton Brie Balls with Peach Bourbon Chutney, Pecan Smoked Pulled Brisket Tacos, Pepper Chicken Bites with Whistlepig Whiskey Glaze, and Hickory Smoked BBQ Brisket, to name a few.”

Special guests included Mayor John Whitmire, Dawn Buckingham; Jim and Whitney Crane, Tilman and Lauren Fertitta; Slim Thug, C.J. Stroud, Andre Johnson, Jalen Green, Jack McGlynn, Pat Mann Phillips, Micah McDonald, Debbie and Rudy Festari, Teressa Foglia, Ty Hays, Hallie Vanderhider, Bobby Dees; Tony Bradfield, Lance and Alicia Smith, Derrick Shore, Brandon Bourque, Norman and Donna Lewis, and Fady Armanious.

Cotton Holdings is a leading disaster recovery and infrastructure support services, its rep said.

Whitney Crane, Zinat Ahmed and Sanette Austin (photo by Ashley Patranella)

Bun B serving Trill Burgers in the Gold Pony VIP Lounge (photo by Anzola Productions)

Pete Bell, Tilman Fertitta and Lauren Ware Fertitta (photo by Ashley Patanella)

Midland performs (photo by Anzola Productions).

Curtis '50 Cent' Jackson and Texans Quarterback C.J. Stroud (photo courtesy Cotton Holdings)

Rose confetti cannons after the Champagne toast on opening night (photo by Painted Peacock Photography)