Local Jeweler J. Landa’s New River Oaks Boutique

Local Jeweler J. Landa’s New River Oaks Boutique

Jewelry by Becca Wright

For more than two decades, Houstonians have called upon Jay Landa for unique fine jewelry. He opened his J. Landa boutique in Rice Village in 1999, growing and renovating the space many times over, transitioning from his silversmith roots to a statement-piece brand. Now, J. Landa Jewelry has relocated to River Oaks, just a few doors down from State of Grace and Sid Mashburn.


The new boutique has been decked out by designer Dennis Brackeen of Moxie Interiors. The space is lighter and more open than Landa's Rice Village storefront. Diagonally laid French oak floors and antique armoires displaying the beautiful baubles draw the eye at first, but more subtle details, like artisan plastered walls and custom lighting, add another dimension of chic. Brackeen, who also designed previous iterations of J. Landa, says the goal for the new showroom was to be "quiet, sophisticated … timeless," and to provide a "spare yet warm atmosphere."




The elegant aesthetic is emitted through the jewelry as well. Landa has expanded his offerings, adding many new gold-and-diamond pieces — plus a vibrant collection of jewels from Turkey, Nigeria, India and other countries — to his signature collection of vintage turquoise sourced from Native American artisans in New Mexico.

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How did you get to where you are today? Growing up I had envisioned myself as a news anchor, living in NY and enthusiastically saying into the camera “Good Morning America!”. To this day, I am still a news/political junkie. My mother owned fur salons so specialty retail, luxury retail was in my blood through the family business. Eventually, mom shuttered the stores and I was recruited to a large specialty retailer. Over the next 30 years, I was in commissioned sales on the sales floor, became a department manager, worked my way up to buyer and store manager. Although I never became a newscaster, I did live in NYC for a few years. But Texas is home and with aging grandparents, I felt the pull to come back to my roots. A headhunter approached me. I never envisioned myself in the high-end appliance market, but there are so many similarities. Clients want a memorable experience; whether shopping for diamonds and fur or remodeling their kitchen.

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How did you get to where you are today? My journey to where I am today is built on a foundation of hard work, dedication, and perseverance. Every step along the way, I faced obstacles, but I approached each one with determination and a “never give up” mindset. Instead of being discouraged by challenges, I used them as opportunities to grow and improve. Consistency was key—I committed to showing up and giving my best effort every day. I also learned not to take “no” as a final answer. Instead, I saw it as a chance to push harder, adapt, and find another way forward. It’s this combination of persistence, resilience, and unwavering focus that has brought me to where I am today.

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