beauty

Popular Cali Spa Concept Sets Houston Opening Date

Popular Cali Spa Concept Sets Houston Opening Date

The Now's treatment rooms are chic and cozy.

A new massage boutique has arrived in The Heights. Los Angeles-based franchise, The Now Massage is expected to open its first Houston location on Tuesday, Oct. 5, at 373 W. 19th St.

"The Now Houston Heights provides a relaxing cityside oasis for visitors and locals looking to recharge their energy through the healing benefits of massage therapy," said co-owner, Cynthia Orser in a statement.

Houstonians who book services to take place between Tuesday, Oct. 5 and Monday, Oct. 11 will receive a complimentary enhancement. Guests can choose from two of the franchise's best-selling add-on treatments, including Calm Balm, a cooling peppermint salve with healing ashwagandha to target sore muscles or Fresh Eyes, a soothing, hydrating eye mask with vitamins and antioxidants.

The Now's Ritual Membership offers monthly or bi-monthly packages that include VIP benefits, exclusive perks, gifts and more. The first 50 guests who join the membership will receive a complimentary gift bag filled with a curated selection of products from The Now collection.

Those who join as a member during the grand opening week, and the month following, will also receive a complimentary 25-minute massage.

The Now Massage is designed to serve as a relaxing, therapeutic oasis from today's fast-paced digital world. The high-quality, affordable massage boutique launched in Los Angeles in 2015 and has quickly become a destination for thoughtfully crafted services with customizable enhancements and healing products.

To schedule an appointment for a massage at The Now Houston Heights, guests can book online, download The Now app or call 713.955.5926.

From Your Site Articles
Style
promoted

Introducing Dina Owner of Eyelashes by Dina

Introducing Dina Owner of Eyelashes by Dina

STEP INTO A world of luxury with Dina, the visionary owner of Eyelashes by Dina, nestled in the prestigious Saint James Place. Embrace the artistry of bespoke lash extensions, meticulously tailored to meet your every desire. With a decade of industry expertise, Dina elevates the lash game to an unparalleled level of sophistication. Discover a serene and elegant oasis, where every lash experience is a masterpiece. Indulge in the refinement of luxury, only at Eyelashes by Dina.

Keep Reading Show less
style

Sneak Peek: Check Out Houston-Based Foreign Fare’s Spring 2025 Collection

Arianna Vetere

A new look from the soft landings collection

FROM THE OWNERS of popular Montrose haunts Traveler’s Table and Traveler’s Cart is another jetset-focused business. Owners Thy and Matthew Mitchell launched Foreign Fare in the fall of 2023 with long-haul travelers in mind. The pieces are wrinkle-free and designed to be functional as well as stylish. The line was recently featured in Travel & Leisure as a “first class look.”

Keep Reading Show less
travel

1,500 Miles from its OG Property on Nantucket, Palm Beach’s White Elephant Beckons

The lobby of White Elephant Palm Beach

COVERED IN VERDANT vines and flanked by tall palm trees, the entrance to the White Elephant Palm Beach feels like passing into a stately home, rather than one of the island’s newest resorts. The building is 101 years old, and while the original footprint and façade remain, the interior has a decidedly updated, ultra-luxe beach vibe.

Keep Reading Show less