What lessons have you learned that might enlighten and inspire others? The best advice I ever received was “Hire happy people”. There is a wealth of knowledge to be absorbed in any specialty field. Most companies have various trainings and on boarding practices to ensure all that knowledge gets shared. But even the best trainers cannot impart the fundamentals of being happy, in your workplace or personal life.
I believe happiness comes from within and is an active practice. I became a widower in my 40’s and at the time, my son was still in high school. Navigating the devastating effects of cancer from diagnosis to hospice takes a toll. But self-pity, doubt, and negativity could not creep into our lives. There had been so much hardship, it was my responsibility to ensure he saw optimism, and enthusiasm for the life we have now. I could not dwell on the loss but chose to move forward with gratitude. I now try to carry that attitude in everything I do.
The pandemic was a prime example of why hiring happy people matters. With everyone spending significantly more time in their homes, we saw a huge surge of kitchen remodels and demand, while keeping our USA manufacturing moving forward became a challenge. The work and dedication from everyone in this organization, down to my very own team, are what got us through, and we are now stronger than ever. That hard, dedicated work had its origins in happy people coming together, and I am so proud of the efforts made by everyone to keep us moving forward.
What’s new or upcoming for Sub-Zero, Wolf, and Cove? In recent years, our engineering teams have put significant innovation into the aesthetics of our appliances. From a complete revamp on the features of Sub-Zero Classic Series Refrigeration last year, to the introduction of Wolf’s Accent Door Collection this year, featuring white and black ranges to accompany an assortment of knob and bezel options that help personalize your cooking appliances to your design style. Both lines look incredible, and we are thrilled to see where this will lead us in the future. We have all of these new appliances on display, so we welcome folks to make an appointment and see them in person.
What do you like most about what you do? I strongly value working for a company whose values align with their product. Sub-Zero, Wolf, and Cove appliances are built to last 20+ years of daily use and the performance is incredible. Whether a customer is looking for our iconic red knobs, or the equipment to make their culinary dreams a reality, we help find the best configurations for their space and are confident in the appliances we put in their home.
What drives you? My mom instilled a great work ethic in my siblings and me. Working alongside my team to surpass expectations keeps me motivated. The Sub-Zero, Wolf, and Cove showroom has a hard-earned reputation in the market for elevated experiences from client demonstration dinners to happy hour for our dealer partners, and events for the designer community.
Tilman Fertitta
