Petal Pushers: Cute New Flower Shops Bloom

Petal Pushers: Cute New Flower Shops Bloom

Chelsea Wrobel of Freedom Floral

IN ONE FELL swoop, Covid turned lives and livelihoods upside-down. For some, the downtime meant exploring new hobbies, and for others, it meant pivoting entire business ideas to suit the new normal. For Chelsea Wrobel, it meant both.

“The pandemic hit right as Freedom Floral launched,” she recalls, referencing her Spring Branch-area flower and gift shop, which was originally dreamed up as a workshop and events space. “With [my husband] Kevin working from home, we had more flexibility and pivoted to retail flower deliveries.”

As people became more comfortable going out again, the brick-and-mortar space turned into a go-to for area residents to find artful bouquets and meaningful trinkets — and Freedom Floral isn’t the only throwback-style, female-owned flower shop that’s putting down roots.

Cute goodies at Pepperlou

Museum District-area Fiori is a restaurant with an attached floral boutique, and in Rice Village, the ’70s-savvy Isidora Flower & Gift Shop offers subscriptions and deliveries. Back outside the Loop, new Iris Gifts in Memorial has pop-up events featuring fresh florals, and nearby, Pepperlou Gifts has a similar setup, and is getting ready to expand to a giant new space a few doors down.

Perhaps the reason for all the fun new shops is that life’s simple pleasures — like fresh flowers — were revealed by the pandemic, but are only just starting to bloom.

‘Culture of Service and Accountability’ Supports Mission of Orion EMS

Gerard O’Brien, President/CEO & Founder, and Sumi Patel, Vice President

HOW DID YOU get where you are today? The EMS industry, quite literally, never stops. Our staff and units are called to serve our community every hour of every day; there are no weekends, holidays, or “days off.” Obviously, the demands of EMS are not for the faint of heart, and we have established a culture of service and accountability that is different than nearly every other organization. Our leadership team sets this culture by exhibiting their passion for this industry daily. Their tireless dedication makes a better experience for our staff when they come to work and for our patients and clients when they call on us to transport their loved ones.

Keep ReadingShow less

David Adickes and Bun B

SOME OF THE CITY'S most influential VIPs gathered at Steak 48 in River Oaks District for the annual toast to CityBook’s “Leaders & Legends,” a recurring franchise for the publication whose past honorees have including a Tony and Grammy winner, a Nobel laureate, a member of Congress, an Olympic medalist, multiple billionaire business moguls, TV stars, artists and scientists of every sort, and the city’s most glamorous and generous socialites.

Keep ReadingShow less

Tay Butler’s Lawndale installation, spring 2023

DESPITE ITS PAIN and pitfalls, there’s no denying that the pandemic inspired artists like never before. This season, one of the most ambitious public-art projects to emerge from the Covid years comes to a close.

Keep ReadingShow less
Art + Entertainment