Trailblazing Mediterranean Superstore Turns the Big 4-0 — and Wants to Give You $1K!

Trailblazing Mediterranean Superstore Turns the Big 4-0 — and Wants to Give You $1K!

Olives from the 25-foot olive bar at Phoenicia's west Houston store

HOUSTON’S BELOVED Phoenicia Specialty Foods was born in the early ’80s, when owners Arpi and Zohrab Tcholakian of humble Arpi’s Deli ran out of shelf space for their imported spices and international groceries. This led to the superstore in west Houston, and then the modern Phoenicia Downtown and MKT BAR debuted in 2011. The culinary landmark is celebrating its milestone birthday with festivities including five days of giveaways and a month-long social media challenge worth one grand.

The immersive stores are stocked with olive oils, Greek honey, thousands of rare spices, wines, handmade flatbread, European pastries, fresh seafood and meats, as well as prepared foods. But the most distinguishing feature at the original Westheimer store is the 150-foot pita conveyor belt that has produced half a billion loaves in 40 years! It can create 40-50,000 loaves of pita per day, which is the top-selling product. A smaller pita belt sits adjacent to the large pita belt and produces specialty handmade breads such as Iraqi bread, pizza dough, cheese bread, zaatar bread and more.

Zohrab and Arpi Tcholakian

Legendary shawarma sandwiches

Phoenicia's Westheimer market

Famous pita bread

Traditional baklava at Phoenicia

Fans of the delicious puffy pitas will get bonuses with bag purchases during Phoenicia’s Golden Ticket Grocery Giveaway through Nov. 5. Prizes include $5 or $10 Phoenicia “Yummy Bucks,” as well as swag such as the anniversary tee shirt or tote bag. Other surprises could be free food items like a pita pack, baklava, or a legendary shawarma sandwich at Arpi’s Phoenicia Deli (this is located next to the superstore). One very lucky customer will find the top prize in the pita bag: a $1000 grocery gift card.

Think you’re a social media whiz? Then the #YUMANDTELL Challenge is just for you. Here’s how it works: Competitors can show off their favorite Phoenicia Specialty Foods products by posting videos or photos on Instagram mentioning @phoeniciafoods and including hashtag #YUMANDTELL. The top posts will be featured on Phoenicia’s social media channels. Bonus points for music, singing and dancing, as well as posting on multiple platforms.

Owners Arpi and Zohrab still got to work every day, but now their grown kids who grew up in the biz are also a part of the team. Many Phoenician staff members have worked with the Tcholakians for decades, too. The company accepts online ordering and can ship specialties to other cities and states, including remote places without many options for Mediterranean culinary delights. Phoenicia has expanded its wholesale side of the business and added curbside pick-up and local delivery at both locations.

There are ongoing plans to modernize and grow the business, and of course, keep spreading the YUM.

Chapman & Kirby Launches Free Concert Series for Spring

Danny Ray and the Atlantic Street Band performs May 31 (photo from

CHAPMAN & KIRBY, THE premier event destination in Houston’s East Village, is thrilled to announce the launch of its Spring Music Series, kicking off on Friday, April 12. Chapman & Kirby has become synonymous with top-tier events and unforgettable experiences, many attended by celebrities both local and worldwide. With concert ticket prices soaring to hundreds and even thousands of dollars in the last year, this eight-week music series promises to be a welcomed opportunity to engage with live music for free, showcasing an eclectic lineup of talented acts.

Keep ReadingShow less

Chef Royere

IT’S NOT EVERY day that a Houston chef is graced with one France’s most prestigious honors. But that day arrived for The Post Oak’s executive chef Jean-Luc Royere who received the Ordre du Mérite agricol in a private ceremony on April 16. The award is an esteemed honor bestowed to French citizens by the French Republic for outstanding contributions to agriculture and the culinary arts.

Keep ReadingShow less
People + Places

Melon Carpaccio and the Strawberry Chill

THE CROWD AT River Oaks’ Relish doesn’t let up as early evening turns into nighttime. To toast the pretty spring weather, a posh set is filling the neighborhood eatery’s airy bar and lush patio.

Keep ReadingShow less