Think (and Ride) Pink! Rad Rideshare Service Honors Breast Cancer Awareness Month

Daniel Ortiz
Think (and Ride) Pink! Rad Rideshare Service Honors Breast Cancer Awareness Month

CHIC RIDESHARE SERVICE Alto has rolled out new designs in honor of Breast Cancer Awareness Month.


A handful of the company-managed luxury SUVs will be wrapped with the Susan G. Komen logo and, of course, a pink ribbon; drivers will also wear pink ribbons on their uniforms, and 20 percent of revenue from the rides in these cars will be donated to the foundation.

Passengers who don't get a chance to travel in the pink-tinged vehicles — which, by the way, will give riders the option to select pink ambient lighting inside — can still make a difference: All Alto vehicles will showcase a QR code through which people can make a donation directly to Susan G. Komen. Additionally, anyone can use the code SGKALTO throughout the month of October to score $5 off a ride — and the company will donate an additional $5 to Susan G. Komen.

Founded in 2018, Alto says it hires vetted and professional drivers and has a rigorous cleaning and disinfecting policy (hello, HEPA air filters!). It's gained serious traction over the last 18 months as Houstonians seek safe rideshare options, and continues to expand throughout the country.

People + Places
Fall Philanthropy Report: March of Dimes’ ‘Signature Chefs’ Event Coming in November

What year was your organization launched? 1938

What is your mission? March of Dimes was founded in 1938 by President Franklin D. Roosevelt as the National Foundation for Infantile Paralysis, to combat polio. The name “March of Dimes” was suggested by entertainer Eddie Cantor as a way to encourage people to donate even a small amount, like a dime, to help fight polio.

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Chef-owner Austin Waiter of The Marigold Club, now serving fried chicken and Champagne on Sunday nights.


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This isn’t your average comfort food situation. We're talking a shareable fried chicken dinner for two, made with farm-raised birds from Deeply Rooted Ranch, and served alongside buttery whipped potatoes, minted peas, aged cheddar scones, and some over-the-top sauces — including a foie gras sauce supreme that’s as extra as it sounds.

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Palmaïa The House of AïA

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Why is it important for people to “retreat”? Life can feel like a non-stop marathon, and sometimes we forget to just... breathe. Retreating offers a chance to step off the treadmill for a bit and hit the reset button. It's about giving your body and mind some much-needed TLC, allowing for genuine relaxation and rejuvenation. Beyond the personal perks, retreats often create a cool sense of community, connecting you with others on a similar path. By carving out space for self-reflection, you can recharge and return to your daily life with a clearer head and a bit more pep in your step.

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