JD Adamson & Tony Gibson, Realtors®️ at Douglas Elliman Real Estate
WHAT IS THE secret to a successful real estate business? Clear communication, reconciling requirements with desires, and preemptively managing expectations are paramount to a win-win deal. There is an art to predicting clients’ wants before they do; deep listening is a key ingredient. Behind-the-scenes efforts often mitigate client anxiety levels more than outward actions — avoid an urge to wear the hustle like a badge. It’s okay to work harder than it appears you do. They don’t have to see you sweat. Keep egos in check and empathy levels high. Make room for openness. Do business with friends and protect their money. The deck is stacked in our client’s favor when objectives are clear and goals are stated. A compromise is not a defeat; it is an elegant solution. Always aim for a win-win deal; if that isn’t viable, you must win.
What have you learned about your business that might inspire others? Over a decade in Houston real estate, we’ve discovered universal truths about business and community. We all desire to be heard and understood independently of a price point or property location. Beyond property transactions, “being seen” fosters organic cooperation and breeds client satisfaction. Residential real estate is rarely dull or emotionless: marriages, divorces, babies, downsizing. Each deal’s unique intricacies remind us that people come first, houses come second, and exceeding expectations is critical. Success lies in remaining laser-focused and satisfying clients’ needs. This lesson transcends industries, highlighting the significance of client-centric methods for perpetual success.
Who inspires you as you reach for new and greater heights of success? Houstonians are inspiring to us. It’s tremendous and rare for a city’s enormous and diverse population to act bravely and undeterred in its collective resolve to thrive when chips are down, power grids fail, or waters rise. Our residents and community joining forces during times that might collapse lesser cities is the inspiring difference that helps keep our sights concentrated on what matters the most — each other. Houston has a built-in level of grit and graciousness; it keeps us strong, and we love it!
Bianca Bucaram, Founder and President of The Bucaram PR Group
BIANCA BUCARAM, THE the founder and president of The Bucaram PR Group, is a powerful force in today’s public relations industry. She’s passionate about telling peoples’ stories, fostering business opportunities and garnering regional, national and global connections for her clientele.
While she earned her bachelor’s degree in political science from Vanderbilt University with dreams of creating change through public policy, Bianca discovered her impact could be equally substantial as an “influencer of influencers.” At The BPRG, she connects the dots between influencers, social media, businesses and nonprofits, ensuring The Bucaram Public Relations Group promotes prominent personalities in the public eye while doing good
Bucaram initially pursued a career path in public relations to help expand her younger sister’s reach as a raw vegan personality and globally recognized influencer (@fullyrawkristina, fullyraw.com). Her sister now boasts an impressive social media following of over 4 million. From entertainment and music to wellness, sports and community organizations, Bucaram collaborates closely with her ever-expanding clientele and connects them with the community at large.
Houston Business Journal recognized this media mogul in its 40 under 40, and Houston CityBook ranked her in the 2023 Coolest People in the City list. When asked what sets her apart from the competition, Bucaram shares, “I lead with love and passion. There is nothing I cannot do.”
Giving back to the community is a core component of Bucaram’s mission. During the winter storms, she helped bring over $800,000 of aid for Houston through the Global Empowerment Mission. She also helped raise over $12 million for GEM during the onset of the war in Ukraine through the national media acquired: Anderson Cooper, Today Show, MSNBC, CNBC, and more. She was also a proponent in helping raise over $500,000 for Marc Anthony’s Maestro Cares Foundation in recent years. Her dedication to making a positive philanthropic impact is further evident as she sits on multiple organizations’ advisory boards.
Next, Bianca is investing in up and coming artists and music promotion with the launch of her new record label/music company, (BXM) BUCARAM Music.
