Going for ‘Golden’! New Boutique Caters to Our Current Lifestyle

Industry vets debut their online shop with an eye toward what Covid-era women want.

Going for ‘Golden’! New Boutique Caters to Our Current Lifestyle

Launching a business at the height of a pandemic is ambitious, but fashion veteran Elin Jackson is equipped to handle seemingly anything. Two decades of experience as a buyer for luxury stores including Tootsies, Elizabeth Anthony and Brooke Feather have informed Jackson’s approach to Golden, her new online boutique that will evolve into a Memorial-area brick-and-mortar post-Covid.


Along with her business partner Lindsay Curtis — who brings her background as a buyer and manager at Saks to the beautifully set table — Jackson began brainstorming the concept for Golden years ago, “many moons” prior to the onset of Covid. Just before the pair began building out the boutique, the city shut down, putting a stay-at-home order in place.

At this point, it had become clear that a return to “normal,” in terms of both shopping habits and social calendars, was a long way off. So what are two glam gals to do?! They conceived of an online version of their dream boutique, and retooled their stock using a “capsule” approach, to suit Houstonians’ current lifestyles: Think breezy dresses, sustainably made everyday handbags, durable and flattering denim, and accessories such as — you know it — masks, created by Dallas-based Tish Cox. “We are trying to put together curated offerings of ‘buy now, wear now’ pieces that make sense for the customer,” says Jackson. “For example, for holiday, we will offer several dressy tops paired with black denim for a more casual and small holiday party, rather than a cocktail dress for a larger, more formal gathering.”

But Jackson and Curtis are aware that the options for online shopping are endless, and they needed a strategy to set Golden apart. They decided to offer free same-day delivery to select zip codes (and guaranteed next-day to the rest of the Houston area), allowing clients to try on, decide upon, and easily return items. Golden can also send an expert, such as buying consultant and personal stylist Paulina Padilla, to help freshen up shoppers’ closets, by coordinating old favorites with some of Golden’s fresh new pieces. “We are constantly asking ourselves, ‘What does our client want or need during these uncertain times, that will make them feel confident, comfortable and chic?’” says Jackson.

In addition to the online boutique, customers can shop at small-scale pop-ups and trunk shows a couple times a month. Is this the future of shopping?! If so, we think Houstonians can get on board.

Style
Duos, Trios and Teams: ‘Next-Generation’ Mother-Daughter Leppert Duo Debuts

Clare Leppert and Clementine, the Cavachon. Leigh Leppert and Benny, the Bernedoodle.

HOW DID YOU come together as a team? This fall, we are celebrating the introduction of an exciting real estate collaboration between Clare Leppert, longtime Houston Realtor®, and daughter Leigh Leppert. Clare shared a 20+ year real estate partnership with her mother, Bette Carpenter, until Bette’s death in 2016. Having worked solo for several years, Clare in 2021 was awarded Houston Business Journal’s No. 2 Luxury Realtor® in Houston. Leigh, who has been working in marketing for the past decade, has always shared a passion for real estate and watched Clare successfully balance family and career. We are excited to re-create the next generation of a mother-daughter duo at Compass!

Keep ReadingShow less

Ben Berg (photo by Douglas Burns)

THE NEW YEAR has already yielded its fair share of tastebud-tingling headlines — and here's a few more! From a prolific restaurateur's big announcement to a Houston institution's ambitious expansion, catch up on all the latest below.

Keep ReadingShow less
Food

Wiley's 'Judith and Holofernes'

THE ENERGY IN the foyer of the Museum of Fine Arts, Houston’s Caroline Wiess Law Building is quite lively, thanks to the installation of two provocative paintings, painted 400 years apart — one by Artemisia Gentileschi, an Italian 17th-century female artist, the other by Kehinde Wiley, a contemporary, Nigerian-born queer Black artist. Each depicts the grisly climax in the Old Testament Book of Judith, in which the widow Judith decapitates the Assyrian general Holofernes, thus saving her besieged Jewish city of Betulia.

Keep ReadingShow less
Art + Entertainment