art

Away We Gogh! Virtual-Reality Exhibit Takes Visitors on an Emotional Journey Through the Artist’s Final Years

Away We Gogh! Virtual-Reality Exhibit Takes Visitors on an Emotional Journey Through the Artist’s Final Years

YOU'VE PROBABLY SEEN the billboards. You've certainly seen the ads on Facebook and Instagram. And now, after months of anticipation, the Immersive Van Gogh Exhibit has opened its doors in a warehouse in West Houston.

Through Jan. 3, the virtual-reality art experience allows Houstonians to step inside the paintings and the life of the celebrated artist. The emotional production, designed by Italian producer Massimiliano and including music by multimedia composer Luca Longobardi, specifically explores Van Gogh's final years leading up to his taking his own life.

It shows the "journey through life and struggles, and the creative process of the artist," said Impact Museums' Diana Rayzman at a ribbon-cutting ceremony last night. In today's cultural climate, she believes people are wanting to be "inspired by beauty and art and also confronted with the darkness and difficulty of the human experience."

Visitors enter the site-specific exhibit through an arched and mirrored hallway dubbed the "Van Gogh Chapel," inspired by Houston's Rothko Chapel. Once inside the main room, attendees can sit or stand within a socially distanced circle to take in the 35-minute show, comprised of 60,600 frames of video projected across 500,000 cubic feet. Van Gogh's landscapes move; his still-life paintings are brought to life with sweeping brush strokes.

The venue is located at 1314 Brittmoore Rd., in the Founder's District, next-door to the innovation incubator The Cannon. The warehouse will soon become known as the Lighthouse Artspace, and will be home to future immersive art and entertainment experiences.

Houston is the 13th North American location of Immersive Van Gogh, which has sold more than 3 million tickets across the continent.

From Your Site Articles
Related Articles Around the Web
Art + Entertainment
promoted

Fall Philanthropy Report: Easter Seals of Greater Houston ‘Impacts Where People Need Us the Most’

What year was your organization launched? Founded in Houston in 1947, as the Cerebral Palsy Treatment Center, the organization provided services to individuals with disabilities living in Houston and Harris County. In 1989, the organization changed its name and greatly expanded its services to meet the needs of its clientele. Today as Easter Seals Greater Houston, the organization provides multiple outstanding service programs to children, adults, veterans, and service members with all types of disabilities and their families in Harris and sixteen surrounding counties.

Keep Reading Show less
promoted

Leadership in Action: John Kuykendall Traded Newcaster Dream for Success in Luxury Retail

John Kuykendall, Showroom Manager, Sub-Zero, Wolf and Cove

How did you get to where you are today? Growing up I had envisioned myself as a news anchor, living in NY and enthusiastically saying into the camera “Good Morning America!”. To this day, I am still a news/political junkie. My mother owned fur salons so specialty retail, luxury retail was in my blood through the family business. Eventually, mom shuttered the stores and I was recruited to a large specialty retailer. Over the next 30 years, I was in commissioned sales on the sales floor, became a department manager, worked my way up to buyer and store manager. Although I never became a newscaster, I did live in NYC for a few years. But Texas is home and with aging grandparents, I felt the pull to come back to my roots. A headhunter approached me. I never envisioned myself in the high-end appliance market, but there are so many similarities. Clients want a memorable experience; whether shopping for diamonds and fur or remodeling their kitchen.

Keep Reading Show less