Thrive & Inspire ’24: Morad Fiki Promises ‘Aura of Excitement’ in Luxury Real Estate
Al Torres
Mar. 8, 2024
Morad Fiki, Transcending Houston luxury real estate into thefuture
WHAT ARE YOU doing to forever change the landscape of Houston Luxury Real Estate? Houston Real Estate has been so boring for so long….there’s no flavor or excitement when it comes to Houston Luxury Real Estate. I’m here to change that!
How Exactly are you going to do that? What Exactly do you mean by “boring?” For the longest time, the finest homes in Houston have mainly been showcased on the MLS and in ads in magazines with photography, pricing and the brokerage/ agent contact information. There has been no excitement created about the most beautiful properties in Texas, if not the United States many of which are located right here in Houston, Texas!
How do you intend to create excitement around Houston Luxury Homes? Well around the advent of social media and digital marketing the Houston scene has long been awaiting for a champion to emerge who will create an aura of excitement for the finest homes in Houston Texas and I am doing this through powerful and captivating content which really not only showcases the finest homes in Houston, but also excites and entertains the viewers from all over the world.
Where are these viewers from and how do they find you? I’m targeting a massive audience from not only various parts of the United States, but also around the world. Many of the people in my Audience follow me through every social media platform including Facebook, TikTok, YouTube, LinkedIn, X (Formerly known as Twitter), Threads, and of course Instagram. Furthermore, I have spent a lot of time developing the premier website for luxury homes in Houston, Texas which is HoustonLuxuryRealEstate.com
What do you do that makes you different from the ocean of Luxury Real Estate Agents in Houston? First and foremost, my creativity and online digital presence far supersedes any real estate agents in Houston. I’ve completely focused on building an online brand and strong digital presence during the last 10 years of my real estate career, and for this reason there are over 350,000 people following me through all of my digital mediums. I’ve focused on building a brand on social media and this powerful online presence benefits my clients by bringing a new level of awareness and attention to their properties on a massive and global scale.
Any Final thoughts? Check me out on your favorite social media platform. I’m on all of them and I’d really love to connect with you. Also, please check out the premier website for luxury homes in Houston, Texas which is HoustonLuxuryRealEstate.com and I’d love to connect with you and assist you with all of your real estate needs!
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Beef carpaccio atop La Griglia’s chic marble tables
IT'S 5 O’CLOCK on a Tuesday night and the newly imagined two-story La Griglia restaurant is already packed with cars at the valet, a line of guests at the door, and cocktail revelers filling the bar. The cognoscenti has reserved their favorite tables in the sophisticated dining room and in the dreamy Courtyard. It’s an outdoor space rivaling sunbaked patios in Tuscany — but this one sports heaters, a retractable roof, and its own bar, courtesy of owner Tilman Fertitta.
If familiar with the original La Griglia on West Gray founded by Tony Vallone in 1991, you recall the hot, table-hopping scene by day and night, as well as the distinctive perfume of grilling and garlic upon arrival. With lofty ceilings and walls paved in bright whimsical murals painted by a local artist, the upbeat new-Italian vibe attracted the movers and shakers of Houston. “[When] Tony’s closed for a while, La Griglia became the playground for River Oaks,” said Brandon Busch, a senior executive who was hired as a waiter at the eatery and moved up to management.
After Fertitta purchased La Griglia, it remained the perch for politicians, socialites and visiting celebrities because management took extra care of them. “It was always a different kind of restaurant — a maitre’d-driven concept. From the late John O’Quinn, Ceron, and the Farbs, to John Whitmire and Ted Cruz, we learned our guests’ wants and needs,” says Busch. “Back when it opened, there weren’t many Downtown restaurants, so we would get a big pre-theatre pop at 5pm, and it never stopped.” There was always a wait — and lots of wheeling and dealing to get a table — but they turned quickly.
Like at the newly relocated La Griglia on West Dallas, you didn’t have to be a regular to relish the approachable menu, lively environment and welcoming team. Many of the greatest hits remain on the new menu, like the luscious shrimp-and-crab cheesecake served warm with lemon pesto, Little Gem Caesar, red snapper La Griglia, and gratis pizza bread (but please bring back the olive oil dip!).
New chef Mark Ladner, a James Beard Foundation award winner and two-time Michelin star recipient, has added fresh takes including a mouth-melting veal piccatine, a must-try burrata di Puglia with heirloom tomatoes and basil oil, and tagliatelle with prosciutto di Parma, béchamel and Parmesan gratinee rich enough to share.
“Being born in Austin, I’ve had a great time getting back to my Texas roots,” says the chef. Although the seasonal menus source ingredients directly from Italy, Ladner added wagyu beef from family-owned R-C Ranch in Bailey’s Prairie, Texas, making La Griglia the only restaurant in Houston to offer this. Another new feature is Ladner’s Hanging Hen entrée — a whole Falcon Lake Farms chicken carved tableside and served elegantly for two.
And those tables, just like the old days, are peppered with high-end wines to match. “We’re selling a crazy amount of wine — bottles are flying out of here,” says Busch. Speaking of drinks, the tight bar area adjacent to the dining room is getting lots of action, much like the “watering-hole for lawyers” at the old location. Back in the ’90s, the happy hour was four-deep with thirsty guests and you could barely get in the place (which was roomy).
Inspired by restaurants found along the Italian Riviera and Cote d’Azure, La Griglia’s new spaces exhibit a European design sensibility with luxe finishes: marble floors, supple leathers, dramatic steel-framed windows. A marble staircase leads to a second floor with four event/private dining spaces. “An elevated dining experience with great attention to detail,” said Fertitta of his vision.
“Few restaurants still offer tableside presentations like we do with the veal, pastas and more, and we added a dress code so that the experience stays upscale,” added Busch. “Houston was ready to bring fine dining back.”
A photo of the original location on West Gray
The rustic-Italian exterior of the new West Dallas space
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