Houston-Based Olive Oil Brand Gives Free Product to Struggling Local Restaurants

Houston-Based Olive Oil Brand Gives Free Product to Struggling Local Restaurants

CHO AMERICA, THE purveyor of premium Tunisian olive oil brands like Terra Delyssa, Origin 846, Fork & Leaf and Bulk By CHO, is working with restaurants in Houston and across the nation by offering them free premium olive and cooking oils in order to help them mitigate financial issues stemming from shutdowns caused by the COVID-19 pandemic.


To participate in the program, which runs through the end of April, local restaurant owners can register at CHO America's Bulk By CHO website and then visit the brand's Houston office to pick up their premium olive and cooking oils. The aim of the program is to help keep independent restaurants open by allowing them to put the money they would normally spend buying oil in bulk back into their beleaguered businesses.

"We are very excited to help the community and support local businesses. We realize many restaurants are still dealing with issues stemming from shutdowns due to the COVID-19 pandemic," said CHO America's CEO Wajih Rekik in a statement.

"These are restaurants in our own communities, restaurants where we have our Friday office lunch, where we used to enjoy our social and family gatherings, restaurants that make the charm and the beauty of our cities," Rekik added. "I am heartbroken to see so many of them on the brink of collapse and some already closed for good. Our help, though symbolic, we hope will come as a boost of positive energy, a reminder of how appreciated these restaurants are and how much we look forward to having them as part of our return to normal."

The olives that make up CHO's oil, products of Tunisia's ideal olive-growing environment, are handpicked and processed within 24 hours, which helps preserve the flavor and quality of the fruit since heat can adversely alter the taste, the company says.

Food
Leadership in Action: John Kuykendall Traded Newcaster Dream for Success in Luxury Retail

John Kuykendall, Showroom Manager, Sub-Zero, Wolf and Cove

How did you get to where you are today? Growing up I had envisioned myself as a news anchor, living in NY and enthusiastically saying into the camera “Good Morning America!”. To this day, I am still a news/political junkie. My mother owned fur salons so specialty retail, luxury retail was in my blood through the family business. Eventually, mom shuttered the stores and I was recruited to a large specialty retailer. Over the next 30 years, I was in commissioned sales on the sales floor, became a department manager, worked my way up to buyer and store manager. Although I never became a newscaster, I did live in NYC for a few years. But Texas is home and with aging grandparents, I felt the pull to come back to my roots. A headhunter approached me. I never envisioned myself in the high-end appliance market, but there are so many similarities. Clients want a memorable experience; whether shopping for diamonds and fur or remodeling their kitchen.

Keep Reading Show less

THERE'S A MOMENT just before dusk when everything turns to gold—the light softens, the world slows, and indulgence feels not just necessary, but deserved. Welcome to Golden Hour at The Marigold Club, where opulence meets effortless charm and your midweek unwind turns into an exquisite ritual.

Keep Reading Show less

Fashion show winner Buttercup

IT DOESN'T GET any cuter than a bulldog in a tiny cowboy hat, does it?! At least that's what supporters of Interfaith Ministries for Greater Houston sure think after its successful annual Wags and Whiskers bash at Hotel ZaZa.

Keep Reading Show less
Parties