G’Day Houston! Two Aussies Bring Successful Global-Coffeeshop Concept to Montrose

G’Day Houston! Two Aussies Bring Successful Global-Coffeeshop Concept to Montrose

Justin Giuffrada and Andrew Geisel of Citizens of Montrose

WHAT HAPPENS WHEN two young Aussies with burgeoning coffeeshops in New York endure the Covid pandemic? Houston gets its first Citizens Café. But there’s more to the story for co-owners Andrew Geisel and Justin Giuffrada — affable chaps who quickly fell in love with our city.


“New York is a wild and wonderful place I am eternally grateful to for helping me build a business and where I met my fiancée. But I felt like it was time for a new chapter, out of New York,” says Geisel, who grew up in Gold Coast, Australia. With his forthcoming wedding, the couple wanted a more “normal life with a house, a backyard and plenty of parking.”

Geisel met his current biz partner and fellow Aussie Giuffrada in 2015 while working as a barista in a popular Manhattan café. They quickly became mates and eventually formed the Citizens brand with three shops in New York, which Giuffrada runs. Leveraging his architecture degree, Geisel handled the design of the spaces and collateral as well as the direction of the coffee program. (In Houston, he created a Waiting Room for guests to self-serve coffee and beer from taps.) When they decided to expand, they first looked at San Diego, a beachy-cool town with active vibes that channeled Australia. Ultimately, they set their radar on Texas.

“We considered Austin but picked Houston because it’s a foodie town,” explains Geisel. “Houstonians are adventurous diners, so we thought they would embrace the Aussie concept, plus the sheer size of Houston is tremendous so the idea of growing it here made better business sense.” At Citizens, the duo champions everything they love about an Australian café. The fresh fare is eye-opening, bright and modern, much like the space. “We offer items like bowls and smoothies, but it’s not all health food. There’s something for everyone, especially those craving a big brekkie.”

Expect Texas tweaks like the BBQ-pulled-pork eggs benny with chipotle hollandaise; a mouthwatering double brisket burger; and cast-iron baked eggs with chorizo. The scratch-made cheddar biscuit sandwich — egg, cheese, bacon, tomato chutney — is a staple, and the banana bread French toast with miso butterscotch and mascarpone also wows. The “famous smashing avocado” toast (apparently invented in Australia) sports feta and beetroot hummus.

Its full coffee bar is a signature of Citizens, joined by fresh juices, wellness lattes and slushies, as well as cocktails (Kiwi marg, anyone?). When Geisel isn’t bustling around Citizens, he loves playing chess and is really into vintage audio stereos (turntables) and old jazz. Regarding the future of Citizens, Geisel says, “We adore the idea of sharing our brand with additional wonderful neighborhoods in Houston.”

Banana Bread French Toast

Brunch

Food
Exclusive Furniture’s Sam Zavary Credits Luck, Hard Work and ‘Mom’s Prayers’ for His Success

How did you get to where you are today? I am a firm believer that hard work and having dreams that you strive to achieve will motivate and inspire people to achieve their potential. Working hard, dreaming, and making sure to take advantage of every opportunity is something I learned at a young age. I credit God and God’s grace firstly, but I know that success is a direct result of hard work. I tell my podcast subscribers and followers to continue setting goals, evolving, improving, and planning, and I practice what I preach. I am proud to have started my business in the fastest growing major city in the United States, and I attribute a lot of the success of Exclusive Furniture to the family culture we create in the best city — Houston’s diversity, philanthropy, and innovation have helped me achieve a lot of the milestones in the furniture business (and the “low prices”) you see today!

Keep Reading Show less

THE CORINTHIAN WAS the scene for a haunted happening benefiting Children’s Museum Houston. The decidedly adult bash was filled with dark allure, gothic glamour, and generosity to the tune of $1.14 million, the second-highest total in the event’s history.

Keep Reading Show less
Parties

Morris Smith, Tilman Fertitta and Toni Smith

THE HOUSTON CHILDREN'S Charity gala is always anticipated, thanks to the big-deal musical acts brought in to entertain; this year it was Chicago. But the headliners this year were the generous donors, who seemed to surprise even event organizer with their largesse, with a total till of $6.2 million, a record.

Keep Reading Show less
Party People