Black-Owned, Locally Distilled Vodka with Charitable Bent Launches on Juneteenth

Black-Owned, Locally Distilled Vodka with Charitable Bent Launches on Juneteenth

Ron Lockett II, Rasheedah Polk, Michael Williams and Eugene Padgett

THERE’S A NEW vodka in town.

General Orders No. 3 (GO3) is a Black-owned premium vodka distilled in Houston’s Fifth Ward. It launches on Saturday, June 18, during the Juneteenth HBCU Alliance Music Fest, a concert and scholarship benefit at 713 Music Hall. The concert features performances by Nigerian-American rapper Wale, Grammy-winning R&B singer Chrisette Michele, British pop singer Aiyana-Lee, and others; proceeds benefit TSU and Prairie View A&M University.

Founded by 10 African-American entrepreneurs and friends, GO3 is rooted in the celebration of freedom and diversity. The name homages the name of the document read on June 19, 1865, in Galveston, which declared the institution of slavery had officially ended.

Smooth and sophisticated, GO3 is made from a proprietary mix of Texas sweet corn, sweet potatoes, and russet potatoes infused with pure glacial melt from the Teton Mountains of southeastern Idaho. The vodka offers a rich blend and full-bodied flavor with buttery notes and a hint of caramel.

“We are from Houston, and wanted to make sure our story and product tied us to the Houston area,” co-founder Ron Lockett II tells CityBook. “It's important for us to not only have our business right here in Houston, but to be able to give back to the communities where we reside and do business." To ensure opportunities for success exist for institutions that foster and support freedom, equality, education and economic freedom, GO3 Vodka will donate a percentage of all sales to historically Black colleges and universities.

Houstonians can order GO3 at Permission Whiskey and Bar 5015, and purchase bottles at Bottles and the Bellaire and Gessner outposts of Andrew Liquor.

Food

BRIAN BOYTER IS a Houston native with an interesting background in real estate. After an impressive 16-year tenure managing commercial transactions in a Fortune 500 Real Estate Investment Trust, he recently made the shift to high-end residential brokerage. The experience left him uniquely suited to thrive in the sometimes-emotional world of buying or selling a home.

Keep Reading Show less

MICHELLE REYNA WYMES, a distinguished name in the Houston real estate market, is the owner of the successful boutique brokerage, Reyna Group. Born and raised in Houston, Texas, Michelle has deep-rooted connections to the community she serves with dedication and pride.

Keep Reading Show less