AMAL CLOONEY, LIZ Cheney and Brené Brown will be in Houston this week to speak at the Professional Convention Management Association’s annual conference. Houston First is bringing the conference — for meeting-planners who work on behalf of companies and associations to book conventions — to town. Houston First president and CEO Michael Heckman has referred to the event as “the Super Bowl of our industry,” as the organization hopes to book $200 million in new incremental business over the next five years.

Expecting an audience of 4,000 attendees at the GRB, Houston First is creating a working kitchen to showcase the city’s diverse dining scene. Participating Houston chefs and mixologists from Houston hotpsots like Jun, Kiran’s, Koffeteria, Ishtia, Gatlin’s BBQ, Julep, Maven and others will be serving up their most popular dishes. “Houston's culinary scene is uniquely vibrant, reflecting the city's rich cultural diversity and bold creativity,” says restaurateur David Skinner of Ishtia. “We’re proud to contribute to that dynamic tapestry through food and storytelling."

The conference opens on Sunday night with a massive street fair at Discovery Green, featuring Houston faves and icons like Art Cars, custom cowboy hats and a giant astronaut flying over the park. To round out the festivities, three-time GRAMMY® Award winner Gwen Stefani will perform a 90-minute set at Daikin Park on Tuesday night.