Nike Steps Into CityCentre with High-Tech New Storefront

Nike Steps Into CityCentre with High-Tech New Storefront

NIKE HAS EXPANDED its retail footprint with the recent opening of Nike by CityCentre. Expect to shop popular footwear styles such as Air Force 1s, Air Max 90s, retro Jordan kicks and Jordan apparel for both men and women. Nike says Houston is one of its top markets in the United States with a high demand for Jordan products in particular.


The 5,300-square-foot, digitally enabled store features products specially tailored to the Houston community through consumer insights. Female shoppers will appreciate the selection of performance bras and leggings, plus complimentary personal-shopping services. And everyone can connect directly with employees (called “store athletes”) using Swoosh Text, a messaging service that allows for a review of available inventory and personalized product recommendations.

Using the Nike App, customers can purchase online and pick up in-store or via curbside pickup, and can also return digital orders to the physical store. Separately, shoppers can take advantage of the SNKRS PASS on the Nike SNKRS App, which uses GPS location to determine if a nearby Nike storefront has their preferred style available in their size.

Reflecting Nike’s commitment to hiring locals, more than 50 percent of the store athletes are made up of Houston-proper residents with the remainder of the team hailing from neighboring westside communities, a press release states.

Related Articles Around the Web
Style

David Robertson

AS HOUSTON SLOWLY recovers from last week’s severe derecho, it is strangely serendipitous that on May 25 and 26, a little over a week after that unexpected drama, the Houston Symphony will perform composer John Adams’ critically acclaimed Nativity oratorio El Niño, named after the 1997 meteorological phenomenon and precursor to what we now refer to as “weird weather.”

Keep Reading Show less
Art + Entertainment

A rendering of Hotel Saint Augustine (courtesy of Lake Flato Architects and Ten Eyck Landscape Architect)

CELEBRATED CHEF Aaron Bludorn is on a roll. After successfully opening three Houston restaurants including the recent Bar Bludorn, he has set his sights on the boutique Hotel Saint Augustine to open this fall.

Keep Reading Show less
Food