Leadership in Action: For Bianca Bucaram, ‘Strong Network and Family’ Are Essential
Sofia van der Dys
Oct. 8, 2024
Bianca Bucaram, founder of The Bucaram PR Group and BXM Music
Get to Know Bianca:
Bianca Bucaram, founder of The Bucaram PR Group and BXM Music, is a dynamic force in the public relations industry. She is known for her tenacity, empathy, and bilingual communication skills. As a local publicist with national reach, she blends local insights with broader impact, telling compelling stories that foster business growth and create opportunities.
Her ability to connect influencers, businesses, and nonprofits has set her apart, promoting prominent personalities while supporting meaningful causes.
How did you get to where you are today?
Bianca’s journey to success is marked by passion, persistence, and strategic storytelling. She founded The Bucaram PR Group, focusing on lifestyle clients, celebrities, and community leaders. Her firm has grown by blending traditional media outreach with relationship building, event management, artist development and more achieving significant results for her clients across various industries, including entertainment, fashion, sports, and music.
Who do you credit?
Bianca credits her success to her strong network of mentors, her family, and the community she serves. She acknowledges the support of her clients and the invaluable partnerships she has built over the years. Bianca is also deeply inspired by her commitment to giving back to her community, which continues to fuel her work in public relations and philanthropy.
What lessons have you learned that might enlighten and inspire others?
Bianca emphasizes the importance of showing up with kindness, resilience, and authenticity in everything you do. She has learned that building strong relationships and maintaining a positive attitude can open doors to opportunities that might otherwise remain closed. Bianca’s work ethic and dedication to her clients underscore her belief in the power of consistency, strategic planning, and adaptability in the ever-changing PR landscape.
What’s new in your life or work that you’re excited about?
Bianca is excited about her ongoing philanthropic work, including her involvement with the Global Empowerment Mission, where she has helped raise millions for disaster relief efforts. She is also thrilled about expanding her PR firm’s reach, after starting BXM music -- working with a diverse range of clients, and continuing to make an impact both locally in Houston and globally. Her efforts in supporting organizations like Maestro Cares, Marc Anthony’s nonprofit and creating successful campaigns reflect her passion for creating real change through her work.
She has been recognized as one of Houston Business Journal’s 40 Under 40, named among the 100 Coolest People in the City by Houston CityBook, and received awards including the Woman of the Year in Advertising & Public Relations by the Ecuadorian American Chamber of Commerce. Her dynamic leadership continues to influence the industry while supporting charitable causes close to her heart.
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Heather Almond, Elia Gabbanelli, Kaleta Blaffer Johnson and Tara Martin (photo courtesy Cotton Holdings)
THE SWANKIEST SETUP at the Rodeo Houston “Cookoff” didn’t disappoint, for the fourth year in a row!
Adorned with some 20,000 red roses — it’s always over the top in there — Cotton Holdings’ Cotton ‘Q Club opened its doors to a hand-selected guest list of VIPs over the course of four nights of the 51st Annual World’s Championship Bar-B- Que Contest. As the title sponsor of the whole event, better known as Cookoff, Cotton scored a premium 10,000-square-off cedar-framed tent — and hosted what was widely known as the most exclusive setup at the Rodeo.
Big-deal country musicians took the stage each night, including the likes of Tucker Wetmore, Midland and MacKenzie Porter. Some of the guests in attendance were also big music stars — think Bun B and Curtis “50 Cent” Jackson. Cotton brass were also on hand, including Co-CEO Pete Bell, Exec VP Zinat Ahmed and Quanta Services CEO Duke Austin.
Food and bev was killer, as always. “The Cotton Culinary team, who won First Place People’s Choice … at this year’s Rodeo Uncorked! Roundup & Best Bites Competition, along with Executive Chef Wade Schindler, prepared outstanding menus with different themes for each night,” said a Cotton rep, “including Angus Ribeye with Chimichurri and Bacon Bearnaise Sauce, Cotton Brie Balls with Peach Bourbon Chutney, Pecan Smoked Pulled Brisket Tacos, Pepper Chicken Bites with Whistlepig Whiskey Glaze, and Hickory Smoked BBQ Brisket, to name a few.”
Special guests included Mayor John Whitmire, Dawn Buckingham; Jim and Whitney Crane, Tilman and Lauren Fertitta; Slim Thug, C.J. Stroud, Andre Johnson, Jalen Green, Jack McGlynn, Pat Mann Phillips, Micah McDonald, Debbie and Rudy Festari, Teressa Foglia, Ty Hays, Hallie Vanderhider, Bobby Dees; Tony Bradfield, Lance and Alicia Smith, Derrick Shore, Brandon Bourque, Norman and Donna Lewis, and Fady Armanious.
Cotton Holdings is a leading disaster recovery and infrastructure support services, its rep said.
Whitney Crane, Zinat Ahmed and Sanette Austin (photo by Ashley Patranella)
Bun B serving Trill Burgers in the Gold Pony VIP Lounge (photo by Anzola Productions)
Pete Bell, Tilman Fertitta and Lauren Ware Fertitta (photo by Ashley Patanella)
Midland performs (photo by Anzola Productions).
Curtis '50 Cent' Jackson and Texans Quarterback C.J. Stroud (photo courtesy Cotton Holdings)
Rose confetti cannons after the Champagne toast on opening night (photo by Painted Peacock Photography)
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Braxton Berrios and Alix Earle (photo from @alix_earle on Instagram)
WHILE HOUSTON IS still mourning the loss of Alex and Reagan Bregman’s move to Boston, a new power couple is about to touch down in H-Town. Influencer Alix Earle’s boyfriend Braxton Berrios was drafted to the Texans this week.
Earle made the announcement to her 7.3 million followers on TikTok with a video featuring Beyonce’s Texas Hold ’Em and the caption, “Braxton got the call today that he will be playing for the Houston Texans this next year!! So incredibly proud & can’t wait to see what this next year brings.”
@alixearle Texas time 👏🏻
In a second video — one of her GRWM videos that brought her to social media fame — she said, “I’ve been just having the itch for Texas,” And added that Houston should be prepared to “see a lot of me.”
The 29-year-old influencer — who also has 4 million followers on Instagram — was living in Miami as Berrios played for the Dolphins. She started amassing followers in 2022 with her candid discussions of acne and body dysmorphia. In 2023, she was named in the Forbes 30 Under 30 list. The same year, she launched the popular Hot Mess podcast which dethroned Joe Rogan’s top position on the Spotify charts when it debuted, a position he held for two years prior.
Berrios, a wide receiver, signed a one-year deal worth $2 million with the Texans. He previously played four seasons with the New York Jets and two seasons with the Maimi Dolphins.
@alixearle A little life update - go bb
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