Etro Impresario Opens Pris Lounge, Expands Reign Over Downtown’s ’80s Trend

Etro Impresario Opens Pris Lounge, Expands Reign Over Downtown’s ’80s Trend
IN THE CENTRAL dancing area in the back of Houston nightlife fixture Antonio "Geronimo" Villalobos' new Downtown lounge, located just two doors down from '80s music staple Etro Nighclub, which he also owns, hangs a leviathan portrait of Priscilla "Pris" Stratton. Pris is one of the main android antagonists in Ridley Scott's 1982 science fiction classic Blade Runner, Villalobos' favorite film. The new lounge, which opened its doors last week in the space formerly home to the Cottonmouth Club and touts classic cocktails, plush lounge seating and drink-rail-lined walls, is fittingly named "Pris" after the cunning and catlike "replicant," who is played by Daryl Hannah in the movie.

For many, like Villalobos, Pris is more than just a film character. She's a full-on vibe — a vibe encapsulating all of the qualities of the perfect retro femme fatale. As homage to the decade, Pris will be, like sister bar Etro, a hotspot for '80s and '90s-inspired music, with a DJ booth that will churn out synthpop, synthwave and darkwave classics from bands like Ladytron, The Weekend and Princess every weekend. (Elsewhere Downtown, new bar Cherry also pushes music and décor from the Reagan era.)

For a concept with such a decidedly cool vibe, you would think it was in the works for quite some time. Nope.

Villalobos also owns Latin America-inspired coffee shop Campesino, which has been a Montrose staple since first opening its doors back in 2016. Eager to expand his bourgeoning coffee empire, Villalobos signed the lease for a new Downtown location of the popular concept just a few months ago, in a spot Downtown formerly occupied by Hubcap Grill. But when he became aware of a turnkey property near Etro, he switched gears. "I put the coffee shop on the backburner so I could open up the bar first," he says. "I've had three months to get these doors open."

Villalobos is a nightlife pro, though, so although the prospect of opening a bar that fast seemed a bit daunting at first, he relied on his more than three decades of experience to help get him through the time crunch.

"I've done everything inside a club except DJ," laughs Villalobos, who came to Houston with his family by way of El Salvador in 1981 at the age of eight. "I've been in Montrose in one form or another since the early '90s, working the door at places like the Blue Iguana, working at coffee shops and bartending."

Although Villalobos, who started his career as impresario back in 2008 when he took over the operation of the then Montrose-located Etro, is eager to watch the growth of his new, classic cocktail-serving lounge, he's also eager to turn his focus back to his coffee biz. "My future is with Campesino," he says. "This bar was just an opportunity I couldn't pass up. I'm really looking forward to having a few Campesinos locations around the city."

People + Places
Fall Philanthropy Report: Be An Angel Improves Quality of Life for Children with Special Needs

What year was your organization launched? 1986 by a small group of committee community members that believed special needs children were not receiving basic life services.

Keep Reading Show less

Palmaïa The House of AïA

THIS SUMMER, LEBRINA Jackson, owner of Escape Spa in Cypress, is taking her wisdom and joie de wellness to the jungle. Far beyond the walls of her beautiful spa, she’s aiming to create a quiet space for people to work on their personal growth in a community-centric atmosphere. She shares what participants will get out of the trip and why it’s important to take time for self-care in 2025.

Why is it important for people to “retreat”? Life can feel like a non-stop marathon, and sometimes we forget to just... breathe. Retreating offers a chance to step off the treadmill for a bit and hit the reset button. It's about giving your body and mind some much-needed TLC, allowing for genuine relaxation and rejuvenation. Beyond the personal perks, retreats often create a cool sense of community, connecting you with others on a similar path. By carving out space for self-reflection, you can recharge and return to your daily life with a clearer head and a bit more pep in your step.

Keep Reading Show less
Wellness+Giving Back

Brian Crawmer, Sarah Crawmer, Marilyn, and David Guion

VITA LIVING WELCOMED over 300 guests to its annual Pearls of Wisdom Fiesta at the River Oaks Country Club. This year’s dinner — themed Una Notte Italianaraised more than $207,000 in support of lifelong care for children and adults with intellectual and developmental disabilities.

Keep Reading Show less
Parties