Celeb Chefs Bake Up Secret — and Free! — New Cupcakes for Crave

Pastry chef Ruben Ortega's cupcake inspiration (photo courtesy Swiggard Creative)

AWARD-WINNING HOUSTON bakery Crave just announced a collaboration with some of the city’s most notable chefs to create new cupcake flavors, which will launch throughout the month of September.


Enlisting the help of chefs Hugo Ortega and Ruben Ortega of H Town Restaurant Group, Anita Jaisinghani of Pondicheri, and chef Christine Ha of The Blind Goat and Xin Chao, Crave will release free (yes, free!), chef-inspired cupcakes on three separate days, each for one day only, at the bakeshop’s West U and Uptown Park locations in September.

“In our 14 years in business, we’ve never done something like this,” stated Crave’s co-owner, Elizabeth Harrison Cooper, in a press release. “All of our flavors are created in-house, so it’s really exciting to partner with such talented individuals to think outside our traditional ‘cupcake box’ and offer Houstonians a local, chef-inspired take on their favorite cupcake.”

Drawing inspiration from Houston’s dynamic and diverse culinary landscape, Crave partnered with chefs that represent a variety of cuisines to create a buzz-worthy campaign to appeal to both new and loyal Crave customers. While the flavors are meant to be secret until the launch date, the Houston bakeshop promises three distinct cupcakes that embody the talents of each chef.

Brothers and chefs Hugo and Ruben Ortega have created a mouthwatering Mexican-inspired flavor reflective of their beloved concepts Hugo’s, Caracol, Xochi and Urbe. Chef Anita Jaisinghani has developed a flavor that will capture Houstonians’ attention and also draws inspiration from one of Cooper’s favorite desserts found at Pondicheri. And chef Christine Ha’s cupcake will reflect some of the flavors commonly found in her Vietnamese cuisine — but is guaranteed to be something completely different from what you might currently find on her dessert menu.

So how do you score your free dessert?! Beginning Monday, Sept. 4, cupcake lovers can visit the website to register and ensure their name is on the list for pickup. The first launch takes place next Saturday, Sept. 10, with the others occurring on subsequent Saturdays in September.

“We wanted to do something that was not feasible for us on a daily basis,” said Cooper. “Creating cupcake flavors as unique as these allows us to have fun and offer our customers new flavors that speak to each of these chef’s stories and talents.”

Christina Ha (photo courtesy Swiggard Creative)

Cupcakes inspired by the flavors of Pondicheri (photo courtesy Swiggard Creative)

Ruben Ortega (photo courtesy Swiggard Creative)

Food
Duos, Trios and Teams: Clients Get ‘Personalized, Hands-on Service’ at Perdomo Group

Standing left to right: Meghan Johnson, Jill Knowles, Julianna Lind, Beth Stephan, Marla Reade, Galina Saburov, Lil Newman

Seated left to right: Susan Boylan, Julie Sheets, Kim Perdomo, Kim Zander, Tracy Ackley

HOW DID YOUR team form? After ten years as a realtor for a top firm in Houston, Kim Perdomo established a boutique brokerage in 2011. The team grew organically and joined forces with Compass in 2019.

Keep ReadingShow less

Danielle and Derek Gillespie with Claire

MORE THAN 600 party animals gathered at the Royal Sonesta to celebrate 50 years of Citizens for Animal Protection (CAP).

Keep ReadingShow less
People + Places

Gown, by Christian Dior; French-cut diamond earrings, $498,950, and emerald-cut diamond necklace, $172,025, both at Deutsch Fine Jewelry.

THIS HOLIDAY SEASON, diamonds really are a girl’s best friend. Oh, and also rubies, emeralds and statement pieces from Houston’s top jewelers. Especially paired with stunning evening gowns and bold looks from Naeem Khan, Dior, Gucci and more.
Keep ReadingShow less
Style