Underbelly’s Wild Oats Restaurant Will Sprout at Houston Farmers Market This Summer

Underbelly’s Wild Oats Restaurant Will Sprout at Houston Farmers Market This Summer

Nick Fine by Julie Soefer

IN THE NORTHEAST corner of the Heights sits the future home of the Houston Farmers Market, a $35 million overhaul of the 18-acre, 77-year-old market Airline Drive. The finished development will include 10 restaurants, community green space and more — and it'll be ready for Houstonians to explore as soon as this summer.


We're finally hearing details about Underbelly Hospitality's full-service restaurant that will open this summer in the space; Chris Shepherd himself has consulted throughout the market's redevelopment. (A second, fast-casual concept by Shepherd is yet to be announced.)

Houston native Nick Fine will helm the kitchen of the forthcoming Wild Oats, billed as a "fresh take on traditional Texas"; think shrimp-and-grits but with masa, as in tamales. Fine has traveled the globe, spent time cooking under famed chefs Scott Bryan and Dean Fearing, and was named culinary director of Underbelly Hospitality in 2017.

Houston Farmers Market

UBH's preference for partnering with regional farmers and ranchers will be well matched here, where up to 65 local purveyors will sell their goods. A 40-foot, open-air pavilion will highlight street-food and counter-service vendors, and Brazoria County's R-C Ranch Texas Craft Meats will open a butcher shop with glass walls for optimal viewing of the preparations of meats like goat, specialty sausage, Wagyu beef and more.

Elsewhere in the market, which is being developed by MLB Capital Partners, expect spaces dedicated to chef demonstrations, live music and more, plus improved bathrooms and parking.

Food
What’s the Secret to Biz Success? ‘Show Up with Kindness,’ Says Bianca Bucaram

How did you get to where you are today? Passion, persistence, and faith, and a little bit of luck. I graduated from Vanderbilt University with a degree in Political Science and Spanish, on the track to be pre-med. Little did I know that a journey to help my younger sister would set my course to sail in PR. I had no background in communication, except my raw talent, and was fortunate enough to have a family member who needed her story to be told! I was helping tell my younger sister (one of the most recognized influencers in the online vegan community) @fullyrawkristina’s story, and it all blossomed from there.

Keep Reading Show less

A model on the runway at the Saks show kicking of the Nutcracker Market

A PAIR OF fashion-show events kicked off the annual Nutcracker Market in support of the Houston Ballet.

Keep Reading Show less
Fashion+Home

Bashar and Brigitte Kalai, and Alicia and Lance Smith

ONE OF HOUSTON'S most beloved charitable galas made a comeback, as the newly renamed “Voices for Hope” in support of Avenue 360 Health and Wellness and its nearly 40-year-old Omega House hospice for HIV patients bowed at River Oaks Country Club.

Keep Reading Show less
Parties