Think (and Ride) Pink! Rad Rideshare Service Honors Breast Cancer Awareness Month

Daniel Ortiz
Think (and Ride) Pink! Rad Rideshare Service Honors Breast Cancer Awareness Month

CHIC RIDESHARE SERVICE Alto has rolled out new designs in honor of Breast Cancer Awareness Month.


A handful of the company-managed luxury SUVs will be wrapped with the Susan G. Komen logo and, of course, a pink ribbon; drivers will also wear pink ribbons on their uniforms, and 20 percent of revenue from the rides in these cars will be donated to the foundation.

Passengers who don't get a chance to travel in the pink-tinged vehicles — which, by the way, will give riders the option to select pink ambient lighting inside — can still make a difference: All Alto vehicles will showcase a QR code through which people can make a donation directly to Susan G. Komen. Additionally, anyone can use the code SGKALTO throughout the month of October to score $5 off a ride — and the company will donate an additional $5 to Susan G. Komen.

Founded in 2018, Alto says it hires vetted and professional drivers and has a rigorous cleaning and disinfecting policy (hello, HEPA air filters!). It's gained serious traction over the last 18 months as Houstonians seek safe rideshare options, and continues to expand throughout the country.

People + Places
Leadership in Action: For Bianca Bucaram, ‘Strong Network and Family’ Are Essential

Bianca Bucaram, founder of The Bucaram PR Group and BXM Music

Get to Know Bianca:

Bianca Bucaram, founder of The Bucaram PR Group and BXM Music, is a dynamic force in the public relations industry. She is known for her tenacity, empathy, and bilingual communication skills. As a local publicist with national reach, she blends local insights with broader impact, telling compelling stories that foster business growth and create opportunities.

Keep Reading Show less

Braxton Berrios and Alix Earle (photo from @alix_earle on Instagram)

WHILE HOUSTON IS still mourning the loss of Alex and Reagan Bregman’s move to Boston, a new power couple is about to touch down in H-Town. Influencer Alix Earle’s boyfriend Braxton Berrios was drafted to the Texans this week.

Keep Reading Show less
Style

Marla Hurley, Ben Berg, and Laura Goodson

NEVER TURNING DOWN an excuse to dress up and get down, Houston VIPs descended upon Ben Berg's The Ranch Saloon & Steakhouse to celebrate the opening of the Rodeo's only sit-down restaurant, now back for a fourth year running.

Keep Reading Show less
Parties