IT’S RODEO SEASON in Houston, and Kendra Scott is celebrating by opening a new concept store, Yellow Rose by Kendra Scott, deep in the heart of Texas. The shop — featuring a collection of furniture, accessories and clothing for the modern cowgirl — bowed in Heights Mercantile last week with a western-chic bash.

Boot-clad guests sipped ranch waters and margaritas while watching Suede & Honey brand and embellish custom hats; they also loved Layne Stitch’s jewelry engraving and bandana stitching. DJ Cara kept the party going while mingling amongst the fringe and suede in the crowd.

The entrance to the store features a dramatic floor-to-ceiling cowhide mural of a cowgirl by Kyle Bunting. All the art and some of the furniture were hand-picked over the years by Scott herself in Round Top. The boutique carries collections from Yellow Rose x Wrangler Denim, H Bar C, Arloom, Three Sons, Daydreamer, Juan Antonio Leather, and Clayton & Crume.

Carrie Colbert, Reagan Corbett

Alejandra Bravo Correa

Tiffany Halik, Amanda Moreno, Nichole Filson, Magen Pastor

Brittany Barnette, Nicole Katz, Lindsey Looke

Kyle Bunting, Bo Barkley

DJ Cara

Lindsey and Skye Villa, Amanda Moronk

Lyndsey Zurich, Nichole Filson, Shelby Mayfield

Morgan Hale

Marcia Smart, Natalie Steen, Capera Norinsky

Valerie Dittner, Elly Brown, Lyndsey Zurich, Casey Charles