Boasting an inventory equivalent to that of 30 traditional jewelry stores combined, Diamonds Direct works with the best mines and diamond-cutters across the globe, along with "consistent white-glove service" in-store. Expect both loose and mounted diamonds ranging from less than one carat to more than 20, plus wedding bands, pearl jewelry and more. There's also a low-price guarantee and the opportunity to upgrade the diamond size and quality down the road —those trading in receive 110 percent of the initial spend to put toward a new purchase.
Diamonds Direct's Houston's VP Tamir Shkargi comes to Houston from Israel, by way of the Dallas suburb of Frisco, where he managed one of the brand's original Texas boutiques. He praises Diamonds Direct's selection and service, and promises a unique customer experience.
Additionally, the new store is committed to giving back to the Houston community, seeking partnerships with local nonprofits and jumping on board the company's commitment to raising $100,000 for No Kid Hungry in the wake of the Covid-19 crisis. An online silent auction benefits the org now through May 31.
Shirt, $1,300, by Dior, pants, $890, by Fendi, and jacket, $250, by G-Star Raw, all at Saks Fifth Avenue.
Dress by Michael Kors; paperclip chains, $4,625 and $5,475, chain-link necklace, $2,000, heart pendant, $8,200, and floral bracelet, $4,350, all by Lesley Ann Jewels; keyhole bracelet, $4,350, and hinged bangle, $5,675, by Norman Covan at Lesley Ann Jewels.
Shirt, $950, jacket, $1,690, pants, $890, and shoes, $690, all by Fendi at Saks Fifth Avenue; watch, $6,000, by Tudor at Deutsch Houston.
Shirt, $745, and suit, $298, both by Hugo Boss, at Saks Fifth Avenue; watch, $14,000, by Cartier at Deutsch Houston.
Dress, $1,975, by Versace, at Saks Fifth Avenue; necklaces, $13,000 and $14,000, double-hoop earrings, $5,900, ear cuff, $950, and huggie earrings, $1,950 and $2,600, all by Jade Trau at Lesley Ann Jewels.