Thrive + Inspire: ‘Empowerment of Employees’ Crucial at O’Brien’s Orion EMS

Thrive + Inspire: ‘Empowerment of Employees’ Crucial at O’Brien’s Orion EMS

Gerard O'Brien

AN INTERVIEW WITH Gerard O'Brien, President/CEO & Founder of Orion EMS

What were your biggest challenges of 2020? As an EMS company, we take seriously our duty to the community to provide safe, reliable medical service and transports. The coronavirus pandemic reinforced the call to selfless service present in our staff. Also, I understand my obligation to my people to ensure that they are safe in their health and secure in their jobs. To that end, I directed several strategic business decisions that preserved our ability to serve Houston not only during this pandemic but also into the future.


How did you adjust to overcome obstacles? While other industries shut down, ours experienced tremendous demand; however, we faced significant challenges in supply chain disruption and staffing. It took the adaptability of our management and staff to maintain continuity of service. Working with city and state public officials and local medical experts, we constantly analyzed the available data in order to predict the trends of the medical needs of Houston.

What is your secret to staying hopeful in tough times? What keeps me centered each day is my sincere belief in the mission of ORION, a key element of which is my empowerment of employees to create a distinct atmosphere within their department that fosters a self-sustaining culture of achievement and success. There is nothing about the current world environment to prevent us from upholding our 13-year tradition of excellence.

What were some of the key lessons learned last year? I continue to be amazed at the resiliency of this community and its ability to persevere. The seven million people of this city are, ultimately, united by that strongest of bonds — basic human compassion for each other. I witnessed the unyielding strength of my staff in upholding ORION's principles of safe medical transport and elite customer service. We were there to remind each other: The rain always stops; the darkness always fades; the sun always rises.

What new projects have you most excited in 2021? This year, I am serving as the President of the Texas Ambulance Association, and the 2021 legislative session in Austin promises to be one of the most important for EMS in recent memory. We are happy to have many advocates who recognize the need for a strong and united EMS industry to serve the people of Texas. Personally, I am very excited about several opportunities for ORION to augment our market share and diversify our services for the region. Soon, we will debut our Concierge Service, allowing patients to choose their destination facility. Throughout 2021, I, and ORION, stand strong and ready to do all that we can for the people of Houston.

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WHAT MAKES MONTROSE Med Spa stand apart from the competition? We set ourselves apart from the competition by being consistently focused on one thing: the patient. With that focus, we will succeed in a successful and healthy experience and loyalty to Montrose Med Spa. Staying true to our message of intentional wellness is a point of difference where I see other spas being unclear and distracted in their direction. By listening to our patients, we ensure we meet and exceed their expectations. We continually stay on top of the market by offering the best innovative body sculpting and skin treatments that invigorate and energize and are specifically designed to restore balance and strength and renew youth to the body. We also utilize a number of marketing programs to stay on the minds of our guests, including radio, TV, direct mail, email blasts, and unique invitations for exclusive treatments. One element that helps to establish the bar and sets us apart from our competition is our emphasis on providing a complete medical gym experience—from the varied treatments with Emsculpt Neo to a personalized health and wellness and skin evaluation for each individual by our certified staff. We also provide a noninvasive, pain-free, and needle-free facelift through EMFace in addition to offering monthly beauty memberships that create a commitment to the overall wellbeing of the patient.

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