Pretty City!

H-Town’s beauty bizzes are booming.

Jentry Kelley Headshot
Jentry Kelley Headshot

Over the last few decades, Houston has quietly become a major player in the international beauty industry, a place where new brands — a la Drunk Elephant — go from clever pipedreams to celebrated bestsellers almost overnight. These days, despite the ongoing Covid crisis, H-Town continues to be sitting pretty, thanks to a handful of up-and-comers.


Jentry Kelley Cosmetics — founded by a Friendswood native who created her eponymous cosmetics brand in the summer of 2011, after working for Clinique, MAC and Laura Mercier at Neiman Marcus — will open its second location this fall: a Gensler-designed space off the Katy Freeway at Eldridge. She’ll sell her entire makeup line — 200 products, plus private lessons! — along with skincare and injectables from BCRN Aesthetic. There will be a full-service hair salon, too! “People like to shop local and support businesses here,” Kelley told CityBook last year. “I love being here, and I will always call Houston home.”

Industry leader SkinCeuticals clearly sees something beautiful in H-Town, too: Its new SkinLab concept just opened in the West Ave office of plastic surgeon Dr. Forrest Roth — only the third in the country. Three treatments are available exclusively at SkinLab, incorporating tech like dermaplaning, microneedling and LED light alongside proven SkinCeuticals products.

Skin Lab at West Ave

FaceHaus, the California-based chain offering fabulously affordable facials, wants to get in on the action, too, having recently opened its first Houston location in Rice Village. The open-concept space boasts a “bar” full of high-end products with a team of expert estheticians to help customers achieve a healthy glow.

Meanwhile, local mainstays are building on their long-earned success. Estilo just added an all-new spa — facials, body-hair removal and more, courtesy of co-owner Vanessa Tort — in a building adjacent to its quaint Montrose salon. And CityBook contributor Edward Sanchez just launched Essential Skincare, featuring cleansers, toners and lotions with food-grade botanicals and other all-natural ingredients.

AT TOP: Jentry Kelley

Style+Culture
Ancient French Wellness Cures Reimagined at Houston’s Escape Spa: The Power of Vichy

Serial entrepreneur and spa visionary LeBrina Jackson

NESTLED IN THE heart of France, the town of Vichy holds a rich history in the world of wellness and hydrotherapy. Acquiring fame for their alkaline springs in the 17th century, the Romans were among the first to recognize the therapeutic benefits of the springs. They established a French spa known as “Vichy,” which still exists today and continues to attract spa-goers from around the world to experience the transformative effects of hydrotherapy.

Keep ReadingShow less

Slushies at Fuzzy's

IT’S OFFICIAL: THE long holiday that kicks off summer arrives this weekend, and Houstonians are due. Getting hungry, thirsty, and ready for some R&R? Whether you want to grill at home, start with casual brunch, or hit a Memorial Day celebration to honor our veterans, we’ve got you covered.

Keep ReadingShow less
Food

“DO YOU KNOW how a river forms?” is the question that begins Houston author Vaishnavi Patel’s new book, Goddess of the River. The voice belongs to Ganga, goddess of India’s Ganges river, who has been transformed against her will by Lord Shiva from “a tributary of the cosmic ocean” into the physical form of a mere winding river, with no path to the heavens, only the sea. Later, Ganga runs afoul of a powerful sage who transforms her yet again into a human, and as it happens in myths, things get complicated.

Keep ReadingShow less
Art + Entertainment