Lynn Wyatt and Richard Flowers

IT WAS A party worthy of the auspicious milestone it marked. The Alley Theatre’s 75th Anniversary Ball, themed “An Evening at the Starlight Room,” drew some 650 guests to The Post Oak Hotel and raised a record haul of $1.9 million.

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Parties

Javier Loya, Llucinda, Loya, Nina Magon and Adrian Duenas

SWELLS FROM THE design community and social set merged on the grounds of DC Partners’ rising, architecturally splendid The Allen project to announce Adrián Dueñas, CEO of Houston’s BeDESIGN European furniture and design house, as the brand ambassador for the Residences at The Allen. Guests toasted the guest of honor at a cocktail reception at the onsite sales gallery designed by BeDESIGN.

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Business+Innovation

Hemline is a participating retailer in the Shop With Heart Card.

A 10-DAY SHOPPING event benefiting the American Heart Association kicks off Friday and runs through Sun., May 1. The Shop With Heart Card, available for purchase for $50, entitles shoppers to receive 20 percent off regularly priced merchandise and services at a number of favorite local shops. Tonight, a launch party at Kuhl-Linscomb (6-8pm) features light bites, cocktails and door prizes.

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Style