PETE BELL'S COTTON Holdings company, known for never doing anything halfway when it comes to parties, celebrated the return of the of the A&M-UT football game after a 13-year hiatus with the most lavish tailgating more gridiron fans have ever seen.

“Not only was the Cotton Tailgate the largest tailgating space at 3,700 square feet, but it featured eight chandeliers, six large screen TVs, dedicated lounge spaces specially decorated for UT and A&M fans, and a massive charcuterie stadium made out of solid cheese which served as a replica of Kyle Field,” explained a rep for Cotton. “Cotton Culinary Executive Chef Wade Schindler also prepared a game-worthy lineup including dino ribs, Texas caviar, RC Ranch Wagyu hot dogs, steak au poivre potatoes, brisket sliders and much more.”

Bell himself was a genuine celeb at the game. He participated in the coin flip to start the game with Gov. Greg Abbott, and he sponsored the Cotton Holdings Lone Star Showdown trophy — this year taken home by the UT Longhorns.

VIPs in the crowd included famed former A&M coach R.C. Slocum, NFL great Quan Cosby, ESPN host Pat McAfee, Duke Austin, Randy McIlvoy, Whitney and Marc Lawson, Donae Chramosta, Shelley Ludwick, Hunter Bell, Bailey and Hayden Layne and Cotton execs Bryan Michalsky and Zinat Ahmed.

Cotton Holdings. is a leading disaster and infrastructure support services company headquartered in Houston, the company says.

Hayden and Bailey Layne

Stacey and Russell White, Pete Bell and Zinat Ahmed

Pat McAfee

Longhorn fans

Cynthia and Heath Bratton

Bryan Michalsky and Pete Bell

Donae Charmosta and Zinat Ahmed