Fit For Fashion

It’s been two years since social media darling Eric Turner, now 37, turned his day job as an underwear model, with countless magazine covers and ad campaigns to his name, into a career in fashion. His Oryx men’s clothing line (oryxwear.com) touts extra-comfy undies, natch, and, more recently, athletic wear, a nod to Turner’s related passion for fitness training. Though he and his husband, fellow model Morné Coetzer, have been busy gathering pet supplies for Harvey-displaced animals, Turner is moving ahead with plans to extend his ath wear this month; new items include fashionably short rugby shorts in wow colors like cherry red. Can you spot the fake fact about this muscled mogul-in-the-making?

Juan Gonzalez
Eric Turner web
Eric Turner web

1. He’s big in Brazil. The South American country accounts for 220,000 of his nearly 2 million Facebook followers. “And only 215,000 of them are from America.”


2. Perhaps ironically, he’s quite reserved in discussing his personal beliefs. He’ll bare all for photo shoots, but not when it come to politics. “A guy has to maintain a little bit of mystery.”

3. A native of Utah, he’s a retired Mormon missionary. He came out as gay after he served his two-year door-to-door stint, and the church, displeased, excommunicated him. “Boo-hoo,” he says.

Answer: 2. He’s very open about his politics, and criticizes the president often.

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How did you get to where you are today? A few key principles integrated into my life: setting clear goals, maintaining a growth mindset, building strong habits, and surrounding myself with the right people. Goals provided direction, while a growth mindset helped me turn challenges into opportunities for learning. Consistent habits, like disciplined work and effective communication, kept me moving forward. Being surrounded by motivated, supportive individuals has elevated my standards and kept me accountable. They’ve provided advice, encouragement, and sometimes that extra push I needed to stay on track. With these elements, I’ve been able to create a framework that helps me succeed and ensures I continue to grow and evolve.

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