Get Rodeo Ready with Kendra Scott's Ranch-Inspired Collection — and Brand-New 'Hat Bar'!

Get Rodeo Ready with Kendra Scott's Ranch-Inspired Collection — and Brand-New 'Hat Bar'!

THE 2023 HOUSTON Livestock Show and Rodeo is almost here, and local-fave jewelry designer Kendra Scott is launching her latest capsule collection with rodeo-goers in mind.


The Yellow Rose by Kendra Scott line is available exclusively online and at rodeos state-wide, including the ones in Austin, Fort Worth, Houston and San Antonio. "Inspired by the time spent on our family ranch, this collection honors the state I call home and puts the modern cowgirl front and center — right where she belongs," said the Austin-based designer in a statement.

Incorporating traditional Southwest designs, textures and materials — howdy, turquoise! — the Yellow Rose pieces also seamlessly blend the bright, colorful style and versatility that the brand is known for. For example, two of the brand’s best-selling stones are combined in the Bronze Veined Turquoise Magnesite Red Oyster ring, reminiscent of a Southwestern sunset.

The 56-piece collection includes the all-new Beau suite — featuring a hand-sketched and sculpted silhouette of Scott’s horse, Beau — and heritage Kendra Scott pieces in new vintage gold and silver metals, plus a curated collection of artisan jewelry available exclusively in-person at the Houston Rodeo. Prices range from $60 to $298, with Rodeo-exclusive jewelry ranging from $98 to $5500.

And, in true Kendra Scott fashion, the brand is bringing the customer experience to life with a play on Kendra Scott’s iconic Color Bar: hat customization! Rodeo attendees can personalize GIGI PIP hats with a broad offering of hat bands, pins, feathers and one-of-a-kind adornments. Hats start at $112, with customization accessories ranging from $2 to $48.

Style

How did you get to where you are today? The present moment is a combined history of my family, my time as an athlete, my passion for learning, and my desire to see the world be better. I grew up as a successful springboard and platform diver, however, an injury caused me to seek alternative treatments to heal my body. In that process, I discovered the power of yoga, exercise, meditation, mindset, and nutrition. This holistic approach eventually led me to open a Pilates and cycling studio called DEFINE body & mind. I opened studios around the nation, and after selling most of my business between 2017-2019, I was ready to explore how I could make an even greater impact on the wellbeing of our community. In 2023, I started actively working on a brand new multi-family/apartment concept called, Define Living. The idea focused on offering health and wellness services within a beautiful apartment setting to increase the wellbeing of our residents. Having a strong sense of community is the number one factor in living a happy life, so why not build a community where daily fitness, cooking classes, and social connection are the norm? We opened Define Living in March of 2024, and we couldn’t be happier with how things are being received. We are already looking at building more concepts like this in the Houston area and beyond.

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How did you get to where you are today? A few key principles integrated into my life: setting clear goals, maintaining a growth mindset, building strong habits, and surrounding myself with the right people. Goals provided direction, while a growth mindset helped me turn challenges into opportunities for learning. Consistent habits, like disciplined work and effective communication, kept me moving forward. Being surrounded by motivated, supportive individuals has elevated my standards and kept me accountable. They’ve provided advice, encouragement, and sometimes that extra push I needed to stay on track. With these elements, I’ve been able to create a framework that helps me succeed and ensures I continue to grow and evolve.

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