On a Whim

WHO DOESN’T REMEMBER Cindy Reich’s stylish fashion boutique Wink? Reich closed up her beloved shop in 2008 to focus on family, but during its prime Wink was renowned for introducing such emerging designers to Houston as Nanette Lepore, Alice & Olivia and Rebecca Taylor, all of whom are boldface names on the floors of Neiman Marcus and Nordstrom these days. Now she’s back with a new shop, Whim (3636 W. Alabama St., Ste. 160, shopwhimhouston.com).

And while the lines are different, her knack for finding stylish looks that no one else knows about returns. Think lots of day dresses, great tops and timeless pieces for the office from Jason Wu’s newly launched contemporary line Grey, plus perfectly cut bohemian pieces from the recently resurfaced dress designer Tracy Feith — and exclusive to Whim, cult fashion favorite Jenni Kayne’s relaxed line of California cool staples.