The Truffle Masters Returns — with a New Competition — Benefitting Southern Smoke

The Truffle Masters Returns — with a New Competition — Benefitting Southern Smoke

THE TRUFFLE MASTERS is returning for its 11th year on March 3rd. Now a Houston tradition of sorts, the competition sees top chefs creating a dish using black truffles all benefitting Southern Smoke.


Thirty chefs are competing including new Michelin star laureates Chef Michaela Arzola of March and Chef Felipe Botero of Le Jardinier. Other restaurants participating include Uchi, Okto, The Kennedy, Hidden Omakase and Leo’s.

In a first for The Truffle Masters, a cocktail competition has been added! VIP guests will be able to to sample creations by Javier Ruano of BCN/MAD, Afzal Kaba of Musaafer, Fredy Nunez and Mo Jalal of Wild and Wooster’s Garden before a panel of judges will award The Truffle Masters' first-ever Cocktail Master. Cheers!

Southern Smoke Foundation is dedicated to providing emergency relief, mental health services and financial assistance to food and beverage industry workers in crisis. Founded by Chris Shepherd, Southern Smoke has distributed over $10 million in direct assistance to hospitality professionals facing medical emergencies, natural disasters and unexpected hardships.

The competition takes place The Revaire and tickets are available here.

YOGA, FASHION SHOWS, chef competitions, world-class wines and food all in one place with proceeds benefitting charities? Yes, please! Today, June 3, through June 9, marks a milestone for one of The Woodlands’ largest foodie events.

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Crave and Maven's Carajillo cupcake, center, and Espresso Martini cupcake, topped with an ooey-gooey truffle

ENLISTING THE STAR power of Maven Coffee Co. co-founders — Houston Astros pitcher Lance McCullers Jr., and local entrepreneurs Juan Carlos Martinez de Aldecoa and Blake Fertitta — Crave just debuted a spirited couple of cupcakes. Both are crafted with very grown-up flavors, including Maven coffee concentrate, vodka and truffle.

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